Mia Boyka уехала в розовом кабриолете в «Экспонате»

Russian pop sensation Mia Boyka has unveiled her latest music video for the track "Экспонат" (The Exhibit), which premiered on June 30, 2026. The visual clip was directed by Anton Melnikov, a filmmaker known for his vibrant and cinematic style. In a striking homage to the 2023 blockbuster "Barbie," the video features the singer cruising in a pink convertible before stopping at a budget supermarket to purchase groceries, blending high-glamour aesthetics with everyday reality. This juxtaposition has already sparked discussions among fans and critics about the artist's creative direction.

According to InterMedia, the song "Экспонат" was originally released on May 15, 2026, under the label Sputnik Records. Since its debut, the track has dominated the charts on Yandex Music for three consecutive weeks, solidifying Mia Boyka's position as a leading figure in the Russian pop scene. Industry experts note that this sustained chart performance reflects her growing influence, with one music analyst, Dmitry Volkov, commenting, "Mia Boyka has a knack for crafting earworms that resonate with a wide audience, and 'Экспонат' is no exception." The singer, whose real name is Maria Boyko, first gained prominence in 2020 with her viral hit "Птичка," which amassed over 50 million streams on digital platforms.

The music video for "Экспонат" was shot over a period of two weeks in Moscow, utilizing a mix of studio sets and location shots at a local supermarket chain. Melnikov, who previously worked on videos for artists like Zivert and Egor Kreed, employed a pastel color palette and whimsical props to evoke the Barbie universe. Notably, the video includes a cameo appearance by a popular Russian TikTok influencer, adding to its social media appeal. As of early July 2026, the clip has already garnered over 2 million views on YouTube, with fans praising its playful narrative and high production value.